Luxury Unfiltered: Most luxury brands have no idea who their client actually is

Luxury Unfiltered: Most luxury brands have no idea who their client actually is

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

By Daniel Langer Here is what nobody in the luxury industry wants to talk about: most brands have no idea who their client actually is. They know their clients when the mood is right, the location … [+6821 chars]

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Luxury Unfiltered: Most luxury brands have no idea who their client actually is - FHMnews