Marketers debate whether to build or buy their tools; Meta is shutting down the VR version of Horizon Worlds; and influencer marketing strives for authenticity. The post To Buy Or Build Your Bot; No Horizon On The Horizon appeared first on AdExchanger.
Chatbot Or Not?
It’s the age-old ad tech question: Should you build your own tools or buy from a vendor instead?
Walmart and Target both approach their AI shopping investments along these two diffe… [+4991 chars]
