We’re living in an era where the brand is the product, not just the logo—and Delta understood that earlier than any U.S. airline. The point isn’t that Delta runs more ads; it’s that Delta has spent a decade building a story about who it serves and what it sta…
No airline U.S. airline has leaned into branding more than Delta, often obnoxiously and with ridiculous levels of absurdity.
They’re a little bit better than competitors in terms of reliability and… [+5035 chars]
