Why Storytelling Matters When Changing Company Culture

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Mar 04, 2026, 01:10 PM
By Harvard Business Review
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A conversation with the University of Utah’s Jay Barney about how leaders who successfully drive cultural change communicate through authentic, compelling stories.

ALISON BEARD: Welcome to HBR On Leadership. These episodes include case studies and conversations with the world’s top business and management experts, hand selected to help you unlock the best in th… [+30791 chars]

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Why Storytelling Matters When Changing Company Culture - FHMnews

Why Storytelling Matters When Changing Company Culture

A conversation with the University of Utah’s Jay Barney about how leaders who successfully drive cultural change communicate through authentic, compelling stories.

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